Who we are

We’re a diverse team of experienced educators, putting our expertises at the service of the Masa participants’ journey.
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AVY LEGHZIEL | EXECUTIVE DIRECTOR OF THE EDUCATIONAL DESIGN UNIT

Avy’s goal is to guide the design of accurate, innovative, effective Masa experiences.

Avy sees the world through the lenses of adult learning, career development and educational design. Originally from Rome, Italy, Avy has been working in the field of Adult Learning for the past 15 years. He specializes in Career Management and has been researching adult learning as a theory of change for Career Management and Identity Creation processes.

His academic background is in Psychology, Social Education and Organizational Development and he’s passionate about modern culture, productivity and design.
Avy lives in Jerusalem with his wife Rajel and their children Natan Shalom and Ben-Ami. 

MICHAEL SCHWARTZ | EDUCATIONAL R&D MANAGER

Michael’s goal is to design impactful, innovative educational experiences.

Michael carries a witty sense of humor, a talent for networking and a growing curiosity for the Jewish world. After graduating with honors from Shalem college with a dual degree in Humanities and Middle eastern studies and Islam, Michael joined Masa’s Educational Design Unit.

Over the past years, Michael explored the Jewish global ecosystem by engaging with a wide range of organizations in Israel and abroad, such as AMHSI, B’nai Brith Winnipeg, TavTech and The Koret Foundation and Shalem college peoplehood project in San Francisco.

Michael is an expert in the history of the Israeli-Palestinian conflict and in educational methodology. Michael speaks fluent Arabic.

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TAMAR SOREK | EDUCATIONAL IMPACT MANAGER

Tamar works with Masa programs’ staff to continuously upgrade the educational experience – through training, evaluation and mentoring.

Tamar joined Masa after a long time working at Beit haTfutsot – the Museum of the Jewish People, lastly as the Director of the Educational Development Department. Tamar is a Ruderman Fellow and specializes in Jewish peoplehood, mentoring educational work and Jewish leadership.

TAMAR ZER AVIV | COMMUNITY MANAGER

Her goal is to support and enrich the Masa participants’ and alumni community.

Tamar is an expert in community development. And a salsa dancer.

Authentic, friendly and joyous by nature, social and community work have been part of her life since childhood. She started as a volunteer in the Scout Movement, then served as a social worker in IDF’s 8200 unit. Tamar graduated in Social Work from the Tel Hai College.

She previously served the Masa organizers community as the director of the Career Development programs in Young Judaea Israel.

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REUVEN GREENBERG | DIRECTOR OF RUSSIAN-SPEAKING JEWRY SEGMENT

Reuven is committed to connect the new generations of Russian speaking Jews to the Jewish people and tradition.

In the past two decades he dedicated his efforts to do so through experiential education projects and as a Jewish Agency emissary to several destinations in the former Soviet Union. Through his work with Masa and the Genesis Fund, Reuven designs works every year with thousands of Russian-speaking Masa fellows.

Reuven was born in Moscow and made Aliyah with his parents and siblings in 1988, when the gates out of the former Soviet Union were opened. He picked the educational career after his working experience in Jewish summer camps in Belarus and in Ukraine – and widened his toolbox through methodologies coming from the personal development world and from professional sport coaching. He still coaches his community’s basketball team.

Our main priority is designing accurate, effective, transformative experiences for the Masa community.​

We also believe our expertise, our network, and the methodologies we develop can contribute to the success of the Jewish educational ecosystem.
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